Hi! Hello! So happy you're here.
At Folklore, skincare starts in the dirt.
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We’re based in Northwest Arkansas, where wildflowers bloom along the trails, farmers share their harvests like secrets, and the seasons still matter.
It’s here that we source ingredients thoughtfully. Homegrown when we can, ethically and organically gathered when we can’t, and wildcrafted when nature’s already doing the work. Every plant we use has a story, and every formula is crafted with care.
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We believe skincare should be simple, honest, and effective. No strange chemicals. No extra fluff. Just gentle, thoughtful products that are good for your skin and the planet.
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Skincare that works. Skincare with heart. Skincare made for people who care about what’s in their jars and where it comes from. That’s Folklore.
Wildcrafted
Based in Northwest Arkansas, we grow, forage, and harvest most of what goes into our jars.
​We wander, we snip, and we gather. Then we choose each flower and leaf not because it sounds fancy on a label, but because it soothes, calms, and heals. It's skincare that knows exactly where it came from.
Sustainable
Whole-plant energy. If an ingredient can be upcycled, cold-pressed, or rescued from almost-obscurity, we’re giving it a starring role. And think cute little jars you’ll actually reuse for bobby pins and secret snacks.
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We like our formulas how we like our produce: seasonal-ish and responsibly sourced. Small batches, low waste. Kind for your face and the planet.
Small-Batch
No preservatives and no forever chemicals. We make it all in small batches, the way you’re supposed to make things that matter. Whipped, poured, labeled, and sent off while it’s still feeling fresh.
​Small batch. Zero nonsense. Max glow.
Ancient Traditions
There’s beauty in an honest kind of simplicity. Botanicals that have nourished, soothed, and protected skin since way before anyone said “clean beauty” on the internet.
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Because when something has worked for centuries, you don’t make it complicated.
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